Hello.

We help build, grow, and
guide companies through
purpose-driven design.

Entrepreneurship is a catalyst for change.

We believe corporations have a powerful voice and a social responsibility. We work with purpose-driven companies that are building a product or service to create positive impact. Success to us, is more than just profit. We believe that doing good IS profitable, and we help you communicate values through thoughtful design. 

We make business personal.

“In order to connect, we have to allow ourselves to be truly seen.” – Brené Brown

We help you define your company’s core purpose, and the impact you want to make. We think first, create second. We help companies impactful communication by identifying their purpose through a collaborative, holistic process rooted in strategic design thinking. We take a deep dive into a business problem by using a holistic, cross-disciplinary approach that merges business, technology, psychology, and design thinking to identify issues, bring clarity, and lay a foundation that allows us to roadmap design solutions. A solid vision creates design that resonates. After all, people don't fall in love with corporations, they fall in love with personalities. 

We grow businesses through meaningful design. 

We grow businesses by connecting them to people through thoughtful, honest, and meaningful
communication. We take the time to investigate new perspectives, and ponder the unusual. We design for connection, trust, and delight. Brands are like people, and we help them articulate what they want to say through impactful visual messaging creates a shared connection between brands and the people who love them. Brands that last are created with purpose, and then grow and evolve in tandem with their people. 

Who we are.

Linna Xu, CEO & Founder
Linna founded Studio Wülf on her love of branding and being able to take her dog with her to work every day. She's studied and worked internationally in Germany and at home in Toronto, working on brands like Algenist, Perricone MD, Workopolis, Coca Cola, and Bell. Notable projects include branding and launching Hazlitt Magazine, Random House's online platform, and she was the designer and calligrapher of the 2016 Lunar New Year of the Monkey stamp by Canada Post. Her awards include the Adobe Design Achievement Award for packaging, Applied Arts Packaging Award, and The Zinc Award for Typography by the Registered Graphic Designers of Ontario. She's also been published internationally in several packaging and typography books by Gestalten, The Grand Girls Anthology by Magnet Verlag, Coupe Magazine, and Form Magazine.

The Team
Sharon Pang, Designer
Gillian Xu, Designer
Lily Kao, Designer
Judy Gu, Photographer
Jason Yong, Developer
Mochi, Professional Document Shredder

Our Process

Discover
Brand audits
Market analysis
Competitive analysis
Consumer engagement analysis
Research & user interviews
Pain point identification
User definition
Consumer engagement analysis

Strategize
Vision statement
Value proposition
Goal setting
Brand attributes
Brand positioning
Strategic marketing planning
User stories
Content strategy
Brand narrative & messaging

Ideation
Moodboards
Conceptualization
Prototyping
Wireframing
User research
User testing
Naming & tagline generation

Build 
Logos & Visual Identity
Illustration
Product Photography
Lifestyle Photography
Print
Typography/lettering
Advertising
Packaging
Social Media
Websites
Content Development
Branded Environments
Exhibition Design
Tradebooth Design
Signage
Event Design
Curation
Art Direction

Maintain
Release planning
Print production management
User feedback & research
Ongoing technical/design support
Ongoing brand maintenance
Content planning